Helping your clients and followers look their best so they can feel their best is noble, but why not cash in on your product recommendations by launching an Amazon Storefront?

The richest entrepreneurs in the world have multiple avenues of income.

As a professional who offers services, one of the thoughts you should be thinking is growing your business and brand so that you don’t have to slave away working.

Amazon has an Influencer Program which lets you earn a small commission on the products you link to your shop. 

Basically, your Amazon shop contains products curated by you that are currently available on Amazon from various different sellers.

A good example of an Amazon storefront done well is our sister site, LuvlyLongLocks dot com. View and browse through the LuvlyLongLocks Shop to get an idea of what your shop can look like, and if you see a product you need, just click on it and you’ll be able to purchase it directly through Amazon.

Criteria for Setting Up an Amazon Storefront

According to Amazon, this is the criteria to qualify to set up a storefront: “Influencers across any category can participate in this program. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. We look at the number of followers and other engagement metrics of your social media presence.” 

As a matter of fact, you don’t need to produce your own product, store inventory or do anything else that goes along with selling goods online.

Amazon takes care of everything!

All you’re doing is recommending products and earning a small commission for passing along good advice. You just need to sit back and watch the sales roll in. 

Now, guess what? It’s totally FREE to set up shop — the only investment is your time. Plus, once you create your shop, it’s easy to manage thereafter.

Oftentimes, small business owners are limited by strict budgets that are meant to cover operating costs, however, setting up an Amazon storefront for your brand or salon doesn’t cost you a penny.

What’s more, if finding time is what’s holding you back from launching your own Amazon shop, then outsource your shop setup to LuvlyBOSS, just fill out the contact form.

You can also choose from LuvlyBOSS’ Biz Branding Services or Web Design Services. Satisfaction guaranteed!

The post How Salons, Stylists & Beauty Influencers can Drive Sales Through an Amazon Storefront appeared first on LuvlyBoss.

Truth is, although this type of content predates the world wide web, it is an important part of your marketing and social media strategy.

As a matter of fact, Google defines them as “an official statement issued to newspapers giving information on a particular matter.”

Not only can you provide your customers with newsworthy information via a well-structured press release, but you can also help improve your search engine optimization (SEO) and make it more likely that new customers will find your business online and purchase your products. It’s also a great way to freshen up your content strategy.

Now, in order to reap the positive benefits that come along with publishing this type of content, you need to make sure you only write releases about newsworthy events. 

This can be new product lines, major sales or other events related to your business like the grand opening of your salon, attaining a special certification that allows you to branch out in some way, or a collaboration with an industry big wig. 

Press releases are considered along the lines of a news story instead of an advertisement, and absolutely must follow a specific structure.

Just like writing poems, letters and even business emails, press releases are structured so that the most pertinent information is available for journalists to scoop. 

Here are some other reasons you might want to hire freelancers — like LuvlyBOSS — to write this type of content for you.

Save yourself time by hiring topnotch freelancers — like LuvlyBOSS — to write press releases and blog posts for you.

Top 3 Reasons Why a Press Release Should be a Part of Your Social Media and Marketing Strategy

• Press releases can go viral. You can distribute your press release through a free news distribution website as well as on your website. Then point your followers and clients to the link by posting it to your Facebook, Twitter and Instagram accounts. If your followers and clients find your content interesting, they may repost it to their pages. Their friends may then repost it as well. This allows your content to disseminate across the internet and reach an unlimited number of potential new clients. Some press releases might even get reposted on blogs with a national or international audience, making it even more likely that potential clients will walk through your salon doors.

• Boost your website’s search rank. Google and other search engines base a site’s rank partially on the number of back links to the site. Every time another website links to your site, you get a boost in your search score, assuming that the other site is reputable. One of the best ways of ensuring your news gets seen is by adding your press release to your website’s newsroom or press page, which is the first place journalists look to when researching companies and brands. If you include a link to your website in your news release, it should help you move up in search engine results for your keywords.

• They add credibility to your brand. Publishing a press release adds to your brand’s credibility. When potential clients and even journalists read your news releases, they’ll gauge your professionalism and value your transparency. This makes it more likely that potential clients will become actual paying clients.

Do you have an event coming up or a noteworthy announcement you want to share with the press?

What LuvlyBOSS Can Do for You

Distribute a press release, specifically formatted for journalists to pull the most vital information about your event, product launch, expert collaboration, sponsorship, or donation for consideration to publish in their next story!

LuvlyBOSS will write your press releases for you so that you can rest assured knowing that the end product will be professional-quality content that will drive customers to your business.

Plus, if you have a paid subscription to a news wire service or know someone who does, then distribute your thoughtfully crafted press release through them, or for free via PRLog.com.

Best of all, work directly with a boutique agency that takes pride in creating content and values seamless execution! 

The post A Press Release can Help your Beauty Brand with Getting Media Attention appeared first on LuvlyBoss.

The more followers and viewers your website has, the better your chances of converting them to sales, and blogging is a good way to achieve this.

I have to say though, blogging isn’t for everyone. However, that shouldn’t hinder you from adding a blog to your website.

Your website is your online business card.

It basically tells people about you and your qualifications, explains the services you offer and highlights the products you sell.

These static pages or tabs on your website don’t actually engage your customers, but a blog will.

You don’t have to be the person writing the blog posts, though it’s always a plus considering you are the business owner.

As a matter of fact, you can hire a writer, like LuvlyBOSS, to draft up several articles that you can schedule to your blog and publish in a timely manner or set up interviews with other professionals and post Q&A’s to your blog.

These are just a few ideas of what you can do with your blog.

Most importantly, here are four important reasons why adding a blog to your website will enhance customer engagement.

Top 4 Reasons a Blog Improves Customer and Follower Engagement

1) IT DRIVES TRAFFIC TO YOUR WEBSITE. When you write blog posts that resonate with your ideal reader regarding subject matter they are interested in, search engines like Google’s will index the recurring words, and ideally rank you on the first page. When you publish consistently, your blog posts should begin to pop up in their search results.

Takeaway: The more you publish new content to your website, the more people will visit your website and the likelier they are to comment.

2) YOUR BLOG CAN BE SHARED. In addition to being shared as links in emails, your blog articles enhance reader engagement because they can be shared on social media. Not only does this give you exposure to your visitors’ audience for free, it helps you build credibility because someone else finds your content valuable enough to share.

Takeaway: Your blog becomes a discussion off-line among your followers and their friends and family.

3) IT DIFFERENTIATES YOU FROM COMPETITORS. A blog is one of the only pages on your website that publishes fresh content consistently. All other pages will stay as-is until minor updates are made to tweak written content. This “fresh” content you publish on your blog has the capability to set you apart from your competitors, especially if you are giving people what they want.

Takeaway: When you know what you’re talking about, people will want to engage you and work with you.

4) BLOGS CREATE CONVERSATIONS WITH CUSTOMERS AND SOCIAL MEDIA FOLLOWERS. You don’t want your relationship with potential customers to begin and end on social media. It’s great that you’re able to engage them on social media, which is why you need to drive them from social media to your website, and driving them to your blog is a great way to achieve that. Plus, the whole point of a blog is to engage your visitors and customers, and to demonstrate to them that you are indeed an expert in your field.

Takeaway: A conversation is a definite sign of engagement.

Get Creative with Your Blog Posts

Don’t let your mind get stuck on the writing aspect of it. Get creative and think out of the box.

Publish information that people really want to know in a manner they like seeing it, for instance, you can publish videos to your blog instead of written posts (that’s another idea for you).

READ: How Salons, Stylists & Beauty Influencers can Drive Sales Through an Amazon Storefront

When you launch your blog correctly and in a manner that works for you, you will quickly see how your visitors and customers begin to interact with you.

Are you getting ready to launch a blog?

Comment below if you’ve run into any trouble and I’ll let you know how to overcome it, and if you’re in need of a writer to meticulously craft your blog posts, reach out to LuvlyBOSS by filling out the contact form!

The post Enhance Customer Engagement on Social Media by Adding a Blog to Your Website appeared first on LuvlyBoss.